A new way to shop is coming

Shop goods
with a clear origin.

A curated storefront for products whose manufacturing story has been checked before they reach the shelf.

Because it’s hard to find where things are from—and where things are from matters.

Sign up for launch

What you’ll know before you buy

Every product comes with clear origin information.

Where it’s made

Final assembly, checked at the product level.

What it’s made with

Materials and ingredients, including where they come from.

How it’s packaged

What arrives at your door—and what becomes waste.

How it ships

Where it leaves from and how it reaches you.

Why Origin Index

Finding the truth behind a label became a second job.

Six years ago, founder Morgan Giddings decided to buy American-made—and discovered how difficult it was to determine where products and their materials actually came from.

Origin Index turns that research into a storefront: fewer, better choices with origin information shoppers can understand before they buy.

The founding collection

One store. The things you bring into your life.

01

The House

Kitchen, living, bedroom, bath, and everyday essentials.

02

The Look

Clothing, footwear, accessories, and personal care.

03

The Lifestyle

Wellness, travel, gifting, kids, pets, and more.

Be first through the door

Know when the Origin Index opens.

Join the launch list for an early look at the founding collection and the makers behind it.

Launch updates only. Unsubscribe anytime.